In an increasingly competitive industry, savvy restoration professionals are always looking for an advantage to help them separate themselves from the pretenders. Creating a data-base of the doors your sales team has knocked is an underutilized strategy, and thus an opportunity for a competitive advantage.

1.Monitor Your Sales Activity 

If someone asked you how many doors your team knocked this week, would you know?

Your sales team is the engine of your business, and being blind to their lead-gen activity is like driving a car with no fuel gauge or check-engine light. Your business is too important to leave to the honor system. If you are regularly missing sales targets, there are a variety of remedies you can apply to get your business back on track. However, without insight into what your team is currently doing, it’ll be hard to determine what changes need to be made.

2. Fine Tune Your Sales Team’s Approach

3 sales reps each land 2 contracts this month. One knocked 200 doors and spoke to 5 homeowners; the second knocked 100 doors and spoke to 20 homeowners; the last knocked 10 doors and spoke to 7 homeowners. 

The first will land more contracts if they pick a better time to knock. The second needs to improve their pitch. The last needs to knock more doors. They all need to make a different adjustment. However, if you only see the end result, as their manager you are missing the data to coach them to greater success.

3. Implement Strategic Knocking

 When you start tracking your knocks, you can pull the results into a map giving you visibility into the areas where you are filing claims and getting them approved. You will gain a bird’s eye view of the areas where opportunities abound and the dead zones where claims go to die.

Bonus: The CANVAS app will do this for you, allowing you to filter your knocks and see only the results that you need to see as you plan your knocking strategy.

4. Incentivize Your Team

Once you have access to the data, you can identify and reward top performers.

Want to motivate them to hit more doors? Offer a monthly bonus for the rep with the most knocks. Want to reward your most efficient sales rep? Give a bonus for the highest conversion rate. Get the best of both worlds by setting a minimum number of knocks and a minimum conversion rate to qualify for a monthly incentive. Get crazy and offer tiered incentives. The power is in your hands once you have a way to get your hands on the data.

5. Prevent Toe-Stepping

So your rep knocked a door, met with the homeowner, and they’ve agreed to have your rep come back next week for a more thorough inspection. The homeowner feels comfortable with your rep, and is looking forward to working with them...

 Then, another one of your reps knocks on the homeowner’s door the next day. The homeowner gets to thinking. Are these guys legit? Are they that unorganized that they are gonna keep sending people to my house when I’ve already got an appointment with their company? Or worse, the new guy knows this homeowner is interested in a roof from his buddy, and he tries to swipe the deal. Now you’ve got 2 of your reps arguing over a lead, and it’s one word against another. Tracking knocks on CANVAS allows you to prevent either of these scenarios from happening. 

The Sales Tool You Didn’t Know You Needed - Not only does the CANVAS inspection app empower you to put door-knock data to work for your business. It gives you the ability to conduct on-site damage inspections; generate professional damage summaries; send them to your lead’s phone or e-mail; and sign contingencies all while you are at your potential client’s doorstep.

Once you've qualified your lead, CANVAS funnels directly into the RAES management system where you can manage insurance claims, build quotes, fulfill your production, and collect payment, making it the perfect starting point for an end-to-end management system.