Eight Great Marketing Ideas for Your Roofing Business That Aren't Google Ads

In a competitive industry like roofing and exterior contracting, standing out is crucial. We've put together eight out-of-the-box marketing ideas to help you elevate your roofing business beyond the usual Google Ads. While those are important too, they can be tricky to set up, expensive, and often provide unclear returns. Here are some fun, alternative ideas to help you grow your roofing company.

Offer Complimentary Drone Roof Inspections.

If a picture is worth a thousand words, then videos are worth two. Drones are everywhere (we even saw one at Costco doing our Christmas shopping this week!) and are a helpful technology to add to your inspection services. Offer your customers a chance to see the birds-eye view of their roofs through a complimentary drone inspection. Seeing the damage or areas for improvement for themselves can help close the deal faster. For just a few hundred dollars, you're investing in completing your sales cycle. 

Partner With Local Real Estate Agents and Home Inspectors.

Realtors know everyone (it's their job to). Make a few friends in the real estate and home inspection worlds in your target markets. Buying someone a cup of coffee goes a long way! Position your services as essential for maintaining property value, making your business the go-to recommendation for homeowners looking to sell or buy a property.

Support Your Community Through Local Sponsorships.

This idea is one of our personal favorites. Get involved with your community by sponsoring local events, sports teams like Little League, or community programs. This feel-good, often affordable idea increases your brand visibility within the community and goes a long way in influencing your customers' decision-making when choosing a roofing contractor. 

Skip the Facebook Ads and Engage Your Audience Instead.

Create quizzes, polls, or contests related to roofing to engage your audience and increase brand visibility. Give your audience behind-the-scenes glimpses into roofing. Provide tips and tricks for maintaining a roof. Create a poll that allows audience members to choose their favorite roof design from two recent projects. We have a million ideas for social media. Read more of them here.

Start A Customer Referral Program.

Implement a customer referral program to harness the power of word-of-mouth marketing. Encourage your happy customers to become by offering a gift card as a thank you for successful referrals. 

Good 'Ol Guerrilla Marketing Tactics.

Utilize unconventional methods like sidewalk chalk art or eye-catching flyers in unexpected locations to grab attention. Most coffee shops offer a community board for customers to post their information. Get creative with your yard signs outside of jobs. Make the copy funny, inspirational, something that says "made you look" to passersby. 

Host A Roofing Workshop for DIY Enthusiasts.

Host workshops or online tutorials for homeowners interested in DIY roof maintenance. Position your business as a helpful resource while potentially upselling your professional services for more complex tasks.

Revamp Your Interactive Website Features.

We call it "analysis paralysis," when customers are overwhelmed with options like color, material, and design for their new roof. We don't blame customers for this because it's a major investment, and they don't want to make the wrong choice! Give your customers peace of mind by helping them visualize what their new roof would look like on their home through interactive features on your website, such as virtual roof simulators. Allow users to visualize different roofing options on their homes, making your website a valuable resource for potential customers for construction and design. 

At RAES, Inc., we believe in providing comprehensive solutions to empower roofing and exterior contractors. Whether you're looking for software to streamline your business workflow or looking for expert consulting services, we're here to help you succeed in a dynamic and competitive market. Contact us today to explore how we can RAES The Industry Standard together.